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Following A Black Sheep

October 11, 2012


Over the past couple of years, it’s become pretty apparent that I’m the “Black Sheep” of the industry. I’m ok with it… I thought you should know it, though. (Just in case, you’re not into following a black sheep) ;   ) So here’s the deal. As business owners, we have choices to make in […]

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Wake Up And Smell The Hypocrisy

October 8, 2012


The winds of hypocrisy have been blowing for sometime now in our niche, did you get caught up in it? I’ve noticed quite a few “attraction marketing experts” who have done exceptionally well at building their own brand, and attracting prospects to them being, well, complete and utter hypocrites. They implemented the principles of attraction […]

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You Inc. Commandment #10: Honor Thy Laws & Regulations

January 10, 2012


If you’re selling products or services, there are certain rules and regulations that you must abide by, whether they are set by the company for whom you distribute products, platforms that you use to advertise (like Google or Facebook), or governmental agencies. There are rules governing: Advertising, Trademarks, Copyrights, Testimonials, Website Content…TaJust to name a […]

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You Inc. Commandment #9- Honor Thy Customer

December 6, 2011


This is one of the most important commandments, so take note! As you know (or will soon come to know if you’re a beginner), if you want to make more money in your business, you need to sell more stuff to your current customers. Why?

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You Inc. Commandment #8: Thou Shalt Not Leave Money on The Table

December 5, 2011


If you’re new to online marketing (or fairly new), here’s how we “internet network marketers” make money. Step 1: we build a list.  Ok, I’ve shared that step with you in Commandment #4. Step 2: We market a suite of products to that list via what’s known as a “marketing funnel”. What is a marketing […]

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Building The Success Snowball

November 28, 2011


This past weekend up at the Tamarack Ski Resort, I starting thinking a lot about snow…and not just because I was doing a Snow Dance so I could hit the slopes! ; ) I was thinking about a lesson I’ve shared with many of my coaching students that I’ve been meaning to write about for […]

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You, Inc. Commandment #7: Thou Shalt Not SPAM

November 16, 2011


As we’ve discussed in several other You Inc. commandments, to effectively build You, Inc. you want to develop relationships with individuals who will come to know, like and trust you. When someone gives you consent to send them email, they are opening their home to you just a little.  Even more so if they give […]

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You Inc. Commandment #6: Thou Shalt Give Value First

November 7, 2011


There’s an old saying that it is always better to give than to receive.  Nothing could be more true when it comes to marketing yourself online. In a “me first” world, the Go-Givers stand out. What is a Go-Giver? According to Marshall Goldsmith: [A go-giver adds] value to others in a way that helps them […]

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You, Inc. Commandment #5 – Thou Shalt Be Transparent

November 2, 2011


Transparency is KING on the Internet.  People aren’t willing to “buy blind” anymore. They want to know what they’re getting.  They want to know other people’s experiences with the product or service.  They want to know who to contact when they’re having an issue with the item they purchased. This is especially true when it […]

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You, Inc. Commandment #4: Thou Shalt Not Covet Thy Neighbor’s List

November 1, 2011


Want to know the secret to making a FORTUNE online?  Here it is… The money is in your list. Sadly people continue to give away their hard earned leads to their MLM or Affiliate Programs.  I know…I did it too. Here’s the deal.  It’s well documented in the business world that if a company wants […]

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You, Inc. Commandment #3- Thou Shalt Build and Promote Thy Brand

October 31, 2011


Brands are everywhere. Right now, you’re surrounded by a ton of branded “stuff” be they goods or services even as you read this article. Look down at your computer.  See the company?  Look up in your browser…see the name of a search engine?  Look down at your phone.  Yup, another brand.  Take a break, go […]

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Commandment #2: Know Thy USP

September 22, 2011


What is a Unique Selling Proposition?  It’s what makes YOU different from everyone else online!   It’s the unique value that your visitors receive when they come to your website or blog. It’s the reason why people want to buy from YOU instead of the thousands of other internet marketers out there.

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The 10 Commandments of Building You, Inc.

September 19, 2011


There’s a lot of information out there about building You, Inc. and developing a brand online. But, at the end of the day, I think the basics of You, Inc. can be boiled down to 10 Commandments.  I’ll be posting articles that explore each of these commandments in depth. Know thy Target Market/Avatar Know thy […]

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