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You Inc. Commandment #9- Honor Thy Customer

December 6, 2011

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This is one of the most important commandments, so take note! As you know (or will soon come to know if you’re a beginner), if you want to make more money in your business, you need to sell more stuff to your current customers. Why?

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You Inc. Commandment #8: Thou Shalt Not Leave Money on The Table

December 5, 2011

16 Comments

If you’re new to online marketing (or fairly new), here’s how we “internet network marketers” make money. Step 1: we build a list.  Ok, I’ve shared that step with you in Commandment #4. Step 2: We market a suite of products to that list via what’s known as a “marketing funnel”. What is a marketing [...]

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Your Brand Follows You Everywhere

December 4, 2011

20 Comments

Like it or not, your brand follows you EVERYWHERE..    This is especially true if you are building a “personal brand” online (i.e, branding YOURSELF). Every single post you write on your blog.  Every single comment that you make on Facebook, Twitter, You Tube,  etc., very action that you take as a leader, is introducing people to [...]

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Thank You, From The Bottom of My Heart

December 1, 2011

8 Comments

I wanted to take a quick second and THANK YOU, my wonderful readers and friends for your support in the Top 50 MLM Blog Competition. Reading all of your kind words and positive feedback on the impact that my articles and videos have made in your lives and in your business makes me LOVE what [...]

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“Feeling Empowered?” A Dialogue Has Begun!

November 29, 2011

13 Comments

Glad to get a dialogue going on the topic of the Empower Network. In response to my first article on why I have personally chosen not to participate in the Empower Network, here’s what one reader/Empower Network member, Steve Gonzalez, had to say:

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Building The Success Snowball

November 28, 2011

9 Comments

This past weekend up at the Tamarack Ski Resort, I starting thinking a lot about snow…and not just because I was doing a Snow Dance so I could hit the slopes! ; ) I was thinking about a lesson I’ve shared with many of my coaching students that I’ve been meaning to write about for [...]

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You, Inc. Commandment #7: Thou Shalt Not SPAM

November 16, 2011

5 Comments

As we’ve discussed in several other You Inc. commandments, to effectively build You, Inc. you want to develop relationships with individuals who will come to know, like and trust you. When someone gives you consent to send them email, they are opening their home to you just a little.  Even more so if they give [...]

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Let Your Voice Be Heard!

November 15, 2011

5 Comments

Every year a friend of mine, George Fourie (creator of That MLM Beat) hosts an annual blog competition to determine the Top 50 MLM Blogs in our industry.  Last year, I was most honored to not only make the Top 50 list, but to snatch a spot in the Top 15- at #13. Thanks to [...]

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You Inc. Commandment #6: Thou Shalt Give Value First

November 7, 2011

15 Comments

There’s an old saying that it is always better to give than to receive.  Nothing could be more true when it comes to marketing yourself online. In a “me first” world, the Go-Givers stand out. What is a Go-Giver? According to Marshall Goldsmith: [A go-giver adds] value to others in a way that helps them [...]

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You, Inc. Commandment #5 – Thou Shalt Be Transparent

November 2, 2011

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Transparency is KING on the Internet.  People aren’t willing to “buy blind” anymore. They want to know what they’re getting.  They want to know other people’s experiences with the product or service.  They want to know who to contact when they’re having an issue with the item they purchased. This is especially true when it [...]

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You, Inc. Commandment #4: Thou Shalt Not Covet Thy Neighbor’s List

November 1, 2011

7 Comments

Want to know the secret to making a FORTUNE online?  Here it is… The money is in your list. Sadly people continue to give away their hard earned leads to their MLM or Affiliate Programs.  I know…I did it too. Here’s the deal.  It’s well documented in the business world that if a company wants [...]

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You, Inc. Commandment #3- Thou Shalt Build and Promote Thy Brand

October 31, 2011

5 Comments

Brands are everywhere. Right now, you’re surrounded by a ton of branded “stuff” be they goods or services even as you read this article. Look down at your computer.  See the company?  Look up in your browser…see the name of a search engine?  Look down at your phone.  Yup, another brand.  Take a break, go [...]

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I Can’t Believe I Fell for This…. (My Blonde Moment)

October 15, 2011

10 Comments

I probably shouldn’t be admitting this, but I totally got played like a fiddle on my way to Las Vegas today.

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Commandment #2: Know Thy USP

September 22, 2011

13 Comments

What is a Unique Selling Proposition?  It’s what makes YOU different from everyone else online!   It’s the unique value that your visitors receive when they come to your website or blog. It’s the reason why people want to buy from YOU instead of the thousands of other internet marketers out there.

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The 10 Commandments of Building You, Inc.

September 19, 2011

22 Comments

There’s a lot of information out there about building You, Inc. and developing a brand online. But, at the end of the day, I think the basics of You, Inc. can be boiled down to 10 Commandments.  I’ll be posting articles that explore each of these commandments in depth. Know thy Target Market/Avatar Know thy [...]

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