Recently my inbox has been flooded with offers to join David Wood’s newest creating, The Empower Network. I’m always skeptical when “everyone” jumps on one money making opportunity.
So, I started doing a little research to see if there were any “TRUE” independent reviews of the Empower Network and alas, I came up empty-handed.
Every single reviewer was a member of the Empower Network and many were committing a MAJOR legal no-no by failing to include a material disclosure along with their review.
I am NOT an affiliate of the Empower Network and I personally not will not be recommending the Empower Network as a method of building your personal brand and I’d like to share with you the reasons for my decision.
Now I’m sure I’m going to hack off plenty of people with this review, but hey, honesty is my policy over here and if my inbox is getting flooded with “offers” about this product, and I took the time to do my due diligence on this product…you better believe I’m going to share my honest take on this newest craze. (As a side note, I think David is a great guy, who has a wealth of knowledge to share..this review is solely about my analysis of the Empower Network and how I came to decide not to join or promote it.)
Reason #1: The 100% Commission Claim.
I have done extensive research on the Federal Trade Commission (FTC) rulings with respect to business opportunities and internet marketing tactics. One of the things that jumped out at me throughout my research, is that the FTC appears to not care if a claim is technically correct…they care about what the average consumer is lead to believe based on the claim that a product/service provider is making.
This is one area where I personally believe the Empower Network may have issues down the road: Everyone is shouting “100% Commissions” from the mountain tops.
I make 100% commissions on the sale of my own products. All day, every day. Without exception. That is a true 100% commission.
From what I’ve seen in the Empower Network promotional materials, you have to “pass up” your 2nd, 4th and 6th sales.
So, let’s say a person only makes 6 sales (which given the usual 80/20 principal is not that far off…) then, in reality, they are making only a 50% commission, not the promised 100% commission.
Who cares about getting 100% commission on the 1st, 3rd and 5th sales, when you make zero, zilch, nada on the 2nd, 4th and 6th sales ?!?
This is nothing more than “fuzzy math”, in my opinion, and a far cry from the 100% commission claim being advertised.
“Oh, but Natasha….. after you make 6 sales, you only pass up every 5th sale!”
Ok, so, in other words, after your 1st six sales, you make 80% commission on every 5 sales.
Doesn’t solve the problem, in my opinion.
It does not appear to be truly 100% commission no matter how you slice it.
100% commission means you make 100% on every sale. Anything less than that, therefore, cannot by definition be 100% commission.
What concerns me even more is what happens when some enlightened individual strongly encourages the folks at EN to quit making the 100% Commission claim (which I personally believe is the prudent thing to do)?
Well, the Empower Network loses a TON of its appeal, right?
Because the massive selling point is the 100% Commission claim. Without the 100% Commission claim, sales aren’t going to be as plentiful. The company presumably knows that…the question is, do they care about long-term success or short-term gains?
Personally, once I saw the compensation plan, I was out the door. When I promote anything, I’m staking my reputation on it.
As a result, I refuse to promote anything where a compensation claim appears to be misleading at best and downright deceptive at worst. Especially when the claim is the primary selling point of the product/service!
Reason #2: Lack of Personal Branding
Since I’m not a member of the Empower Network, I can’t attest to all of the tools that they have (or don’t have) to promote. However, every website that I’ve personally seen that has been allegedly “branded” by the individual entrepreneur, consists of an enormous banner of a half-naked David Wood and a nice large box on the right of the page of another photo, you guessed it….of David Wood.
How does this brand anyone except David Wood?
Here’s a hint…..it doesn’t.
One of the BIGGEST mistakes that I made when I started marketing online was directing my leads immediately to a “Guru” without branding myself first. Sure, you want to be able to leverage other people’s systems, but you must brand yourself first.
No matter WHAT you say on your Empower Network page, David Wood is the dominant feature and star on your page, not you.
If I was a brand new marketer, I wouldn’t start off my online career with something like this. That’s just my opinion.
Reason #3: Lack of Congruence With My Target Market
As you know from my Building You, Inc. training series, it is CRUCIAL to know your target market and gear your content and offers to that target market.
My target market for the most part is not going to be impressed with hype-y claims of 100% commissions and photos of a half-naked guy.
That’s not to say that such a message and picture won’t appeal to someone else’s target market perfectly. In fact, I know for a fact that for some folks this will be a more congruent offer.
But for my target market (older professionals looking to replace a six-figure income), this message and imagery just won’t fly. So, that’s just another reason why I’ve chosen to not join the Empower Network.
As with any product or service that you spend your hard-earned money on, please do your due diligence. : )
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