It is a virtual certainty that at some point in your marketing career you will come up with what appears to be a GREAT idea…only to have that great idea blow up in your face.
That’s what happened to me last winter…and I happened to capture this mishap on camera! ; )
Here’s the background:
I was determined to “spice up” my blog and my latest videos by teaching a lesson while doing one of my favorite hobbies- snow skiing.
I’ve been skiing since I was 8 years-old, so I’m no stranger to the slopes. So I decided to take my trusty Flip Camera and head down a few runs while filming a quick lesson.
I did a practice run, and all went well. Then my little brother issued a challenge….
Now, just so you know, I rarely EVER turn down a challenge, so of course I had to take it (plus, my little brother and I love that sibling rivalry)
Somewhere along the way, I decided that this challenge would be the PERFECT backdrop for a video on “facing your fears”.
Unfortunately, things didn’t go according to plan… check it out:
Now, I could’ve just scrapped the idea because it didn’t work as planned. But I didn’t.
Instead I decided to turn it into a little video poking fun at myself for my silly (and dangerous) mistake.
Look, as you journey down the path of marketing your business online, mistakes are BOUND to happen. Just plan on it. Things will never be perfect, so rip the Band-Aid off and just go! And when things don’t go according to plan, look for an alternate lesson:
- What lesson can be learned from the mishap?
- What humor can be found in the mistake? Sometimes people just need a good laugh!
- Can you help others avoid making that mistake? If so, ‘fess up to your mistake and help others avoid making the same mistake you did. They’ll be ever so grateful!
- Does this showcase a different side of you that you might not have shared with your readers before?
Did you enjoy this article and video? Think it can benefit another person (or just make them laugh a lot)? Then please share your thoughts and this article!
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