The Prescription for Information Overload

When I started marketing online in January of ‘07, online network marketing was fairly new. I’ve witnessed just how far this industry has progressed over the past 3 ½ years, but more importantly, since I hibernated for a little while, and have recently returned I am able to view our industry through the lens of a newcomer.


One of the biggest shocks when I returned was the sheer quantity and quality of information available for beginners. Back in 2007 (I’ll refrain from calling those the “old days” ; ) ) the information was very conceptual in nature.  You know, information like “I get 5,000 leads a day using article marketing” which was shortly followed up with ‘but I don’t have time to get into all of that stuff right now…”

Well, it WAS very valuable information, BUT I was left to figure out how to implement the nugget of information on my own. Now there are tons of step-by-step guides out there. But now beginners are suffering from information overload, and it’s no surprise considering that you’ve got courses on:

  • Facebook
  • Twitter
  • You Tube
  • Blogging
  • Article Marketing
  • Copywriting
  • Video Marketing
  • Affiliate Marketing
  • PPC
  • Product Launches
  • Sales Funnels

And the list goes on and on and ON!

Now, many products say that they’re a one-stop-shop but they’re rarely the one-stop-shop for a beginner. That’s because in reality, it may be to go-to resource for a particular concept/tool/strategy. But, few products teach you how to put the WHOLE system together based on the exact product/service that YOU are selling.

Fortunately, I’ve noticed another trend,which is the prescription for information overload…

COACHING

Many of the “advanced” marketers are accepting coaching/mentoring students at very affordable rates. This is a serious blessing for any beginner or even someone with some experience, who is looking to take their business to the next level.

When I got started, coaching was not as common as it is today. Now, you can get coaching for as little as $125-$150/hr. That’s a massively sweet deal. If you invest $1,000 to $2500 for a great coaching package (whether its for one-on-one or a small group) you’ll can save way more than that because you could avoid chasing rabbit trails and wasting money on courses you don’t need.

If I had it to do all over again today, I would’ve invested the money for a coach/mentor to help me formulate a plan based on my particular strengths and my particular company. Sure I was able to succeed on my own and generate tons of sales and personally sponsor lots of people into my business….BUT I would’ve succeeded quicker (It would have cut my learning curve by at least half, if not more) and saved thousands of dollars.

Today, people are so used to dropping $300 per course for something that ends up on their shelves or sits in a folder on their desktop unopened. I believe that the $300 would be better spent on consulting with a coach, who can tell you what you need for your business. That’s not to say that a coach is substitute for courses- they absolutely are not!

But your coach should serve as your tour guide through the mountains of information that fill your inbox every day, and show you what things you need and don’t need based on your business, your skill-set, your personality, your budget and your schedule.

For example, if you don’t have the money to spend on PPC- why are you purchasing a PPC course? (Don’t act like this is absurd- there are tons of people out there who do this… you know who you are!) ; )

There’s one cavet to hiring a coach. A lot of people out there have heard that you need to offer coaching, so they do…eventhough they haven’t achieved any success yet (note, I said “yet!”)  However, you don’t need to spend money to be someone’s guinea pig!

You need to make sure that you hire someone who has had success, and can help you get where you want to be. That’s not to say that you should only hire “gurus” (because they’re pretty pricey) but, there are plenty of people out there that have been able to sponsor people steadily using attraction marketing; generated low-cost PPC leads, generated tons of leads through Facebook or blogging, etc. etc.

You just need to go to the people who have achieved what you want to achieve, and hire them. Just make sure that you speak with them about your expectations, and ensure that they will be able to meet them!

Like this article?  I want to hear from YOU!

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To The Top,

PS I have a few spots open for one-on-one coaching in August and we’re offering a fun little promotion. So, the early bird gets the worm! Good Luck!
Check it out
HERE

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5 Responses to “The Prescription for Information Overload”

  1. Marianna Says:

    I think you've really hit the nail on the head on several points. Particularly the one about spending so much on courses that go unopened. I personally have spoken to clients (with my previous employer) who were frustrated with not understanding certain courses, yet they admitted to not having gone through the coursework. Not a good idea! It's practically the same as turning on the garbage disposal, running the water, and sending your bills down one at a time.

    College students don't go to class to take naps (well, i used to), but the point is that when you've got powerful instruction in front of you, stop hitting the snooze button!

  2. Evita Fodor Says:

    Awesome article! Your writing is so refreshing in comparison to most other bloggers. Thank you for writing when you get the chance to, I will be sure to return!

  3. Candice Michelle Says:

    Thanks for sharing this post! that you went to a lot of time and trouble to write so as to provide people with free information. It explained everything I needed to know and I appreciate your post.
    Candice Michelle recently posted..יחסים

Trackbacks/Pingbacks

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    [...] into online or internet marketing is information overload. Here’s a great blog post on the need for a mentor/coach that is the antidote to information overload for the network [...]

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