Oh, I’m sure this will really hack some people off… but what the heck! I’m writing my opinion, so here it goes…
Tonight I was reading several posts on an MLM message board, allegedly designed to discuss Scams. After reading several pages of posts, I decided that I had had enough with the trash-talking about how all MLMs or Network Marketing companies are scams.
Actually, I’d estimate that less than 10% of network marketing companies are truly “scams”. The reason why this industry has such a bad reputation, I believe, is due to the marketing methods used by many in the industry.
- The glossy brochure or video that highlights people making six-and seven-figures, driving around in Ferraris, standing in front of their mansion, sailing in their yacht or boarding their jet.
- The person up on stage flaunting power point pictures of their palatial home and matching his and hers Range Rovers, the diamond-encrusted Rolex…while….
- Telling folks that all they need to do is talk to everyone they know about the business, take them to a hotel meeting to hear someone talk about the millions they made, and that’s it- they’ll start rakin’ in the dough.
- Telling people about super duper bonuses when you get when 3,000 people join your business.
- Sharing how THEY got the super duper bonus in just 2 months…and if you can just get 3 people who get 3 people who get 3 people, etc., you will make the super duper bonus too.
Let’s be honest here…the vast majority of people won’t achieve those kinds of results. In fact, I believe that the marketing style above is one of the very reasons why there’s a high attrition rate in network marketing.
Well, that form of marketing primarily appeals to people who:
(1) Are in a desperate financial situation or
(2) Want to make a quick buck.
In my opinion, neither one will stay in the business for the long haul, and here’s why:
Type (1) Desperate Financial Situation People:
Network Marketing is a business not a job. Businesses take money to grow. Period.
I don’t care what anyone else says, to grow a business you need money.
Yea, I know….there are SOME exceptions to that statement….but I’m not talking about that small group- I’m talking about the majority of people.
I believe that you need some money to make money.
(Note: I didn’t say you need a ton of money, I just said some….)
And by the way…if you don’t have ANY money, you won’t be in business for long. So my suggestion is, get a job, any job because your chances of succeeding in this industry increase if you’ve got some cash flow coming in!
Most of the Type 1 people end up dropping out because they spend themselves out of the business. After all, many:
- Didn’t know it would take money after the initial sign up fee or product purchase.
- Didn’t realize that if they want to grow the business that they would likely have to buy leads, advertising and/or marketing materials.
- Had no clue they may need to purchase some training materials
These people make up, I would guess, close to half of the people who drop out of the business.
Type (2) “Make A Quick Buck” people:
In addition to requiring some money, businesses take time and effort to grow.
A major problem with our industry is that many leaders don’t tell people that their friends and family might not see the business for the great opportunity it is.
They also don’t tell people that when that happens, they either must talk to every person they can about the business, purchase business opportunity leads, or generate their own leads.
To introduce the business to a lot of people takes time.
Want to know what REALLY gets my goat? When top earners are quick to tell people that they made the Super Duper $100,000 bonus in just 6 months, while conveniently failing to disclose:
- The number of companies before this one, in which they tried and failed.
- The REAL reason they got that Bonus in just 2 months was because they brought a downline of 500+ over from another company, that took them YEARS to build.
- That they sponsored one super-star who brought in a boat load of people
- That they have a list of 50,000 people that took them years to build or cost them a ton of money!
This lack of information gives most opportunity seekers a false expectation of the time and effort it takes to succeed…which, not surprisingly, is the reason that the FTC now requires disclosures on advertising materials that include results.
Typically Quick Buck people quit shortly after the reality of the time commitment sets in.
These people represent the other huge portion of people who drop out of the business.
To eliminate these results, I firmly believe it’s my duty to tell people who are interested in joining our business, what I believe it really takes to make it in the business. That’s why I’m writing this article.
I don’t want a single person to join my team without knowing my views on what it takes to succeed based on their particular financial goals.
With that said, you’re probably wondering… is this girl going to say anything good about Network Marketing?
Unlike traditional businesses, which take a lot of start-up capital (typically between 10s of thousands to hundreds of thousands) for things like rent, insurance, inventory, legal fees, licenses, etc., network marketing allows people to have their own business for a fraction of the cost.
- It’s the most affordable way for someone who wants to be his or her own boss, to start a business.
- It gives the little guy a chance to make way more money than he ever could at his 9 to 5.
- It gives people a better chance at living the American Dream than a lottery ticket.
- The best part is, there are TONS of average people like you and me, making MILLIONS in network marketing. It’s a real possibility, if you’re willing to do what it takes to succeed.
Consider this before signing up with any network marketing company:
What are you willing to do to grow your business once your contacts or “warm market” has been exhausted?
In my opinion, you’ve pretty much got three choices:
A. Talk to everyone in a 3-foot radius about your business, place drop cards all around town, pass out flyers/magazines, etc.
You must be willing to talk to people day-in and day-out for months or even a year or more in order to get a significant amount of money coming in consistently. And, yes, I’m aware that there are exceptions to that rule too….but I’m not talking about them, I’m talking about what I believe MOST people can expect based on my personal experiences.
B. Purchase Leads.
This means you’ll make hundreds of cold-calls to business opportunity seekers, a large percentage of which will be rude and hang up on you. This method has been proven to work, but it’s truly a numbers game. You’ll need to buy a whole lot of leads and make a whole lot of phone calls to grow your organization this way.
C. Generate Leads Online.
This method takes time and of course, some money. (Yes, there are free content-based traffic generation strategies to build your business online.)
But, if you want to market your business on the Internet, you must accept the fact that for the vast majority of people, it takes several months or more of consistent hard work, learning and implementing to lay a foundation before you even start seeing consistent results.
It takes time to get your presence out on the Internet. Although with Blogs, Better Networker, Twitter, Facebook and YouTube, and some other online tools- if used properly, you can get your presence out much faster than ever before.
You also must be willing to invest time and some money in educational materials, if you’re new to this industry and/or this style of marketing.
After all of this, you’re probably wondering why I’m being so brutally honest about what I believe it takes to succeed in Network Marketing.
In fact, I’ll bet a lot of veterans who use the “traditional methods” of marketing will be pretty mad at me for writing this article. They’ll say that I’m scaring people off. I may be. But, the people who do make the choice to join a network marketing company, will at least go into the opportunity with their eyes wide open- as opposed to dropping out and then bad-mouthing the industry and writing on those obnoxious forums about how network marketing companies are a scam.
My other reason may be a little selfish….
We don’t want to waste our time personally mentoring people who are unwilling to do what it takes to succeed. I’m not afraid to tell someone “NO” if I don’t think they are right for our business.
That’s because we want a team of entrepreneurs who:
- Are serious about building their own business;
- Acknowledge that it takes time, effort, and money to grow a business; and are
- Willing to do what it takes to reach their goals.
If I haven’t scared you off yet, then you’re the kind of person we want on our team!
Because we’re so straight forward about what we believe it takes to succeed in this business, we know that the people who join our team are true entrepreneurs, and that’s why we’re happy to dedicate our time and resources to help others achieve their goals.
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