The winds of hypocrisy have been blowing for sometime now
in our niche, did you get caught up in it?
I’ve noticed quite a few “attraction marketing experts”
who have done exceptionally well at building their own brand, and attracting
prospects to them being, well, complete and utter hypocrites.
They implemented the principles of attraction marketing.
They led with value.
They built “You, Inc.” (a/k/a their own brand).
As a result they got a nice following (a/k/a “a list”).
Then they marketed their opportunity to that list, which propelled
them into the stratosphere in their primary company.
Now, the proud leader of a big downline, what do they teach
their downline about how to build a successful business?
They teach them to do what they SAY and not what they actually DID.
That’s ridiculous.
(not to mention extremely hypocritical)
The other option is, they build a fantastic, magnetic brand…
and then essentially tell their “followers”:
“Look, I created nifty website for you” that you can use to build your business
for just a low monthly fee.
Is that website how they became tremendously successful?
Nope.
But apparently, with these folks…
What’s good for the Goose is NOT good for the Gander.
Why?
They want you to buy their stuff (who cares if that’s not how they became successful, right?)
They want you to build their downline (who cares about building a real, sustainable business, right?)
Are you ok with that?
Tell you what, take a look at the leaders of any of these programs… Notice anything eerily similar about virtually all of them?
They have their OWN BRAND and their OWN LIST.
That’s why they’re making the big bucks.
The reason people buy from them is due in large part to their brand as Mr. or Mrs. Guru, not the product or business opportunity that they’re promoting.
So…..the $10 Million question is:
Why, do they do that Natasha?
Here it is, plain and simple:
1. They don’t make as much money as quickly if you do what they did.
Building a brand takes more time, then spamming the product or opportunity to whomever will listen.
They want the sales now, dammit.
Go sell their stuff, go build their downline….quit trying to be a real business owner for Pete’s sake!
2. They don’t think you’re as “clever” or “tenacious” as they are.
I mean, hell, they eat their Wheaties every morning, and drink superhero juice.
They’ve got the magic touch, and you….well….don’t.
They think there’s nooooooo possible way you could be as smart as they are. I mean, they were BORN to be Gurus.
You….well…weren’t.
You’re the “fan”, they’re the Guru. Just give them all of your money, and call it a day.
Stop the Insanity, Right Now.
There is no Guru-juice.
You have it within you, right now, to build a MAGNETIC brand.
You can DO what they DID.
You can have the results that they have.
You just need to get the real scoop on how to build a brand, so you can start building a list, growing a “following” and getting paid what you’re worth. (which is a lot!)
I’ve got a 4-part video series that can help you learn how to build your authentic brand even if you’re brand-spankin’ new.
Check it out right now
I’ll see YOU at the Top!
PS I’d love to hear your thoughts, so comment below and make sure you share this article if you know someone who can benefit from what you’ve just learned : )
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October 9, 2012 at 1:36 am
Very nice post. I just stumbled upon your weblog and wished to say that I have truly enjoyed surfing around your blog posts.
Candice Michelle recently posted..בעיה בקשר
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October 9, 2012 at 8:28 pm
Natasha, Natasha, LOL!,
Boy, if some reading your post here only knew the truth behind what you said. I spent thousands before learning this lesson. Not that the info in their funnels was bad….I just was not ready for it. I needed someone to say to me back then what you have said here today. I learned it the hard way and lost time building my brand and content.
Kary Rogney once told me, “Blogging is a lot of work and can be powerful if done correctly, Gotta jump in and take massive action, create new habits, the goal is to create your own following, Tribe…”
best,
Joe
JosephJYoung recently posted..Why Does God and Caesar Want My Money?
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Natasha Nassar Reply:
October 11th, 2012 at 9:58 pm
@JosephJYoung, Now that you’ve said it’s true and shared your experience, maybe more will take what I said to heart! Thanks for stopping by and sharing your experience with me and my readers : )
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October 10, 2012 at 7:17 am
Hi Natasha,
I agree with you that is why I have a bad taste for some of these guys, I almost quit completely but I am hanging in there.
Sincerely,
Max
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Natasha Nassar Reply:
October 11th, 2012 at 9:57 pm
@Max, you’ve gotta hang in there!! T You can do it! I’m living proof that you can do well in this industry without all of the hype and bologna!
Natasha Nassar recently posted..Following A Black Sheep
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October 11, 2012 at 6:59 pm
So very very Very true. They will make the fast buck and then it will implode and their carma with it.
Sharon recently posted..Home Maintenance Tips
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Natasha Nassar Reply:
October 11th, 2012 at 9:55 pm
@Sharon, Well said my friend! Thanks for stopping by!
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October 12, 2012 at 5:31 am
Hi Natasha, Thank you for putting this out there. I think when we are new in the industry, we are star-struck by the success that the gurus have, and we think if we align ourselves with them, buy everything they promote, etc. etc., we will have the same kind of success. Not true!!! We do have to become our authentic selves and carve our own little niche by appealing to a segment, rather than trying to appeal to everyone, by offering value – real value… not just hype. I have learned this after about a year into it, and am now working on celebrating my authentic self. We need to be like Apple and “Think Different”.
Thanks, Val
Val Heisey recently posted..Syndication Rockstar Review – Turning Heads in SEO Plugin For WordPress… You Decide!
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Natasha Nassar Reply:
October 12th, 2012 at 1:10 pm
@Val Heisey, you’ve got a great point there. Just buying “guru” stuff doesn’t make you successful. It’s all about being authentic. So happy to hear that you’re working on building your authentic self! Doing that is exactly what helped me reach some of my biggest goals!
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October 12, 2012 at 7:09 am
Natasha, I think you are spot on! It takes time to build a following through attraction marketing and branding yourself. An unethical leader won’t want their followers (downline) to spend the time to do this. Just get out there and sell is their motto. And how far does that get you?!! Only as far as really annoying everyone in your warm market and, as that old MLM marketers maxim says, anyone standing within three feet of you.
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Natasha Nassar Reply:
October 12th, 2012 at 1:12 pm
@Josie Shepard, Amen my friend! The sooner people wake up to the reality, the better! : )
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October 12, 2012 at 10:45 am
Well said Natasha. I think a lot of people are getting suckered into some of these easy get rich quick deals only to find out that in the long run they are not doing themselves any favors for the long run. There is the old saying that if something seems to good to be true then it probably is. I am looking forward to building my own brand through your course.
Jared Hager recently posted..Having Success Online Through Changes
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Natasha Nassar Reply:
October 12th, 2012 at 1:13 pm
@Jared Hager, thanks : ) Yea, the old “Too Good To Be True” thing always ends up being right!
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October 12, 2012 at 3:35 pm
Thanks for the information and I have been following you for some time. I have started building Mobile Apps. Do you have any information about this business? I figured you have seen almost everything in the years youve been in the internet business. Waiting to hear Norm. Thanks
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Natasha Nassar Reply:
January 15th, 2013 at 9:48 pm
@Norman Axelson, I’m not familiar with the Mobile App business really. But it’s just really another delivery method of a product. And after you create it you still have to market it like anything else!
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November 8, 2012 at 9:33 am
Fabulous insite as always! I hate those emails selling you stuff to get rich from the “gurus”. there’s quite a few respected marketers at this now, maybe they are nearing retirement and don’t care about their list anymore lol.
does your course only come as video? i have a download speed as fast as a snail on valium!
Lisa recently posted..Replicate, Duplicate, Then Do It Again!
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Natasha Nassar Reply:
January 15th, 2013 at 9:51 pm
@Lisa, Thanks ; ) Wow- a Snail on Valium sounds pretty darn slow! Ha ha ha
My Branded Course includes videos, workbooks and handouts.
Have you ever tried Cell Service providers who sell those internet card things that you put in your computer?
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April 20, 2013 at 5:40 am
I’m an online ‘newbie’ that’s for sure but I am learning a great deal from people like yourself. I did swallow a ton of promises and spat out a ton of hard earned money but that was my apprenticeship. We live and we learn! Onwards and upwards!
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