You, Inc. Commandment #4: Thou Shalt Not Covet Thy Neighbor’s List

Want to know the secret to making a FORTUNE online?  Here it is…

The money is in your list.

Sadly people continue to give away their hard earned leads to their MLM or Affiliate Programs.  I know…I did it too.

Here’s the deal.  It’s well documented in the business world that if a company wants to increase its profits, it needs to sell more stuff to its existing clients/customers.

The reason is very simple.  It costs money to bring someone new through the door because the business has to advertise, right?

Instead of spending money to advertising to people who may or may not be interested in what you’re offering, take the time to offer more stuff to the people who have already raised their hand and indicated that they want what you’re offering by choosing to purchase something from you, or even just by opting-in to your list by taking advantage of your “free offer”.

By creating a list, you have a group of people that you KNOW are interested in hearing more from you.  The bottom line is this: if you don’t have a list, you’re leaving a boatload of money on the table.  You must have a list if you want to make money online.

How Do I Create a List?

To create a list, you need an autoresponder.  An autoresponder is a tool that allows you to “capture” people’s contact information through a lead capture form and then you can correspond with those people automatically through pre-programmed follow-up messages.

So, for example, you can set up a week’s worth of messages in your autoresponder and when a lead opts-in to your lead capture form, he or she will receive one email each day for a week in the order that you specify.  These are known as Follow-Up Messages.

You also have the ability to send out a Broadcast to your list, which means you can write and send one message to your entire list (or multiple lists if you have them).

This is the secret (or not so secret tool) that every Internet marketer uses.  It’s the only way that you’ll be able to communicate with the thousands and thousands of people who will want to receive your information!

How Do I Get A Lead to Opt Into My Form?

Typically, most people aren’t a big fan of giving out their personal information like their email address or phone number.  So, in order to get a visitor to give you permission to send them information, you need to give them something of value.  This is known as a Free Offer or Ethical Bribe.  We’ll talk more about that in Commandment #6.

What Do I Say To My List?

There is a skill to writing to your list, it’s called email marketing.  This is tied in with the skill of copywriting.  At the most basic level, you should have a plan for what messages your leads receive and when and how often they receive them.  You want to take your leads through a sales process or marketing funnel.  We’ll talk more about the marketing funnel in Commandment #8.

Which Autoresponder Should I Pick?

There are a ton of autoresponder services out there.  Aweber, iContact, GetResponse, Mail Chimp.  I’ve personally used Aweber for years and have been very satisfied.  Most top marketers recommend Aweber.

One bit of advice that you should heed is this…an autoresponder is holding your most valuable business asset, your list.  Like a fire extinguisher, this is not one of the things that you need to be discount shopping for.  You should pick a good autoresponder provider and stick with it.

Moving your list doesn’t work well…I know, I tried.  Do not make the same colossal mistake I did!  Aweber typically offers a $1 free trial, and after the trial, the basic package is $19.99 per month.  This is money well-spent!

But…My Company Gave Me A Lead Capture Page

How kind of them!

Seriously, though, if you’re generating leads into the company marketing page, you just gave those leads away to your company.

If you decide to switch companies in the future (and studies show the life of a network marketing distributor is only 3 months) your company typically owns those leads, not you.

Now there are some marketing systems out there that are solely geared towards your current network marketing opportunity.  I made the mistake of using those too.

A good marketing system will allow you to integrate your autoresponder with their system, allowing you to own your own leads.  Otherwise, the second you stop paying for that marketing system because you change products or services (my original marketing system was geared toward the travel business) you’re most likely not going to want to shell out the monthly fee for that marketing system just so you can communicate with your leads.

But I Can Export My Leads!

Sadly, that doesn’t matter.  : (

Most autoresponders don’t let you import contacts due SPAM prevention laws.  Those that do allow you to import contacts typically limit the amount per day that you can import, and those individuals must re-confirm their subscription to your list.  You will lose a ton of people in this process.

Now that you know the importance of building your own list, what are you waiting for?  Quit coveting your neighbor’s list and start creating this asset.

Stay tuned for Commandment #5:  Thou Shalt Be Transparent

Like this article?  Share your comments below!

To the Top!

PS.  Top Secret News!  I’m in the process of creating hands down, the most comprehensive course on discovering, building and montizing your brand  that this industry has ever seen!  It’s called “The Beginner’s Guide to Building You, Inc.”

10 Responses to “You, Inc. Commandment #4: Thou Shalt Not Covet Thy Neighbor’s List”

  1. Rachel Lavern Says:

    I have heard the expression, “The money is in the list” a few times and am not 100 percent certain of its meaning. Does it mean that the bigger and more responsive your email list, the more successful and profitable your business will be? If so, I definitely agree!
    Rachel Lavern recently posted..How Your Distractions Can Support You

  2. Natasha Nassar Says:

    Hi Rachel!

    Well, what you said is certainly true. When I use the phrase, I mean that your list is a valuable asset that can be used to generate money virtually on demand.

    As I mentioned in the article, once you have a list (no matter the size) if you want to make more money, just sell to your list. Although you need to be careful not to SPAM your list! : )

    Hope this helps!


  3. Stacia Hopkins Says:

    Well said Natasha! This had me cracking up in front of my computer: “But…My Company Gave Me A Lead Capture Page… How kind of them!”
    You’re writing style makes learning from you even more of a delight!
    (And I totally agree that $19 a month is totally worth it…I didn’t think that in the beginning!)
    Stacia Hopkins recently posted..Creating Your “About Me” Video | A How-To Guide

  4. Edwin Arenas - Multinivel en Internet Says:

    You can still register the people one by one in your new autoresponder, but that would be like losing your cellphone and having to enter all your thousands of business contacts one by one again in your new phone just because the backup you have in your computer from the data of the lost cellphone only works with that specific brand and model.
    Edwin Arenas – Multinivel en Internet recently posted..52 Tareas Para Llevar mi Negocio Multinivel a Internet: #2 Conseguir 1000 Fans en Facebook

  5. Natasha Nassar Says:

    Stacia, thanks so much! Yea, most people hate those recurring fees!

    Edwin- You’re right about the time consuming part. However, you can get in trouble for just manually entering people into your autoresponder (like opting them in on your page). I’m not sure if this was what you were suggesting….but if people misunderstand your suggestion, I wanted to keep the record straight- most autoresponders track IP addresses, so if you’re manually entering people, you’ll end up in getting in trouble with your autoresponder company, which is not a good thing! : )
    Natasha Nassar recently posted..Commandment #2: Know Thy USP

  6. Edwin Arenas - Multinivel en Internet Says:

    No Natasha,

    What I wanted to say is that is possible to pass your subscribers, but it’s possible in the same way it is possible to build a bridge of gold to avoid the corrosion. It can be done, but who can afford it!!

    You can pass your subscribers, but at the cost and risks it involvs, it just doesn’t make any sense to go through with it.

  7. Natasha Nassar Says:

    Thanks for the clarification, Edwin! I totally agree that it’s not worth the risk! :)
    Natasha Nassar recently posted..How to Build Trust When Marketing Online

  8. Candice Michelle Says:

    Hi Natasha! It’s my first time here on your sites. Thanks for sharing this article to me because it will enhance my knowledge in building my own list.
    Candice Michelle recently posted..SMS

  9. Christina Says:


    This post was very informative on the importance of that list. Let me share real quick my first experience with a autoresponder… About 4 yrs ago… I was doing my due dilegence online looking for a biz… I came across many websites, all hype and junk… then I saw this one website, with a gentleman sharing his story through video with still pictures… loved his message and opted in to his site… not knowing one thing about a autoresponder… When I left on vacation for a week and came home to 5 or 6 messages from this gentleman… I was like WOW… that’s pretty cool he was taking time out of his day to write to me and share some info, only to find out later that it was an autoresponder… I saw quickly how powerful that can be… I was building a realtionship with this gentleman through his emails… I was starting to trust him and finally got on the phone with him… and learned how he had been communicating with me… POWERFUL Stuff! Relationships and trust with your prospects is built using a system like an autoresponder. Thanks again for this great post Natasha! Christina
    Christina recently posted..We Are All Born “Entrepreneurs”… Or Have You Forgot?

  10. Natasha Nassar Says:

    @Christina, I think we’ve all had a similar experience with Autoresponders! They are super powerful…I remember before I got one, I was like sending out tons of emails to people individually!

    How silly was that?!? :)

    Thanks for stopping by!
    Natasha Nassar recently posted..You’ve Gotta Read This…

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