Transparency is KING on the Internet. People aren’t willing to “buy blind” anymore.
They want to know what they’re getting. They want to know other people’s experiences with the product or service. They want to know who to contact when they’re having an issue with the item they purchased.
This is especially true when it comes to people who are marketing a product or service solely online…Even MORE so if marketing a business opportunity online.
If people don’t see your smiling mug on your website or have a means of contacting you, they’re gone!
People buy from people whom they know, like and trust.
If you’re hiding behind your computer or if you’re being “fake” (i.e., being anything other than your authentic self) then it’s hard for people to get to know, like and trust you.
Here are 7 ways that to build trust online with your readers and potential clients:
- Have your picture of yourself on your website.
- Include an “About Me” page and tell your story. It’s even better if you include a video AND a written story. This way people can get to know you via the method that they relate to best.
- Include a Contact Me form on your page. You don’t want to have your email address hanging out there, otherwise some spambot it going to snag your address and you’re going to get boatloads of spam in your inbox.
- Include a business address (you can use a Virtual Office) and a phone number somewhere on your website. If you don’t want to give your real phone number out, then get a free number through Google Voice.
- Include links to your Social Profiles on your website. This will allow visitors to get to know you better.
- Respond to comments on your blog. When someone takes the time to comment on your article, you need to repay them by responding to their comment. This also shows your visitors that you are REAL and that your website is a “happening” place that they need to be visiting on a regular basis.
Equally as important in building rapport online is being your authentic self. All too often people believe that they have to “fake it ’til you make it” in order to be “attractive” to potential customers. Nothing could be further from the truth.
Now, that’s not to say that you need to air your dirty laundry or ‘fess up to every insecurity you have because, of course, in marketing you always want to put your best foot forward. But instead, think back to those skill sets and your USP back in Commandment #1 and Commandment #2. These are the things that you want to infuse in the content that you’re generating online and weave into your “About Me” story for example.
By being both Authentic and “Available” t, you will have the transparency necessary to allow your potential customers/clients to get to know, like and trust you. And when they do…that equals more sales for you!
Stay tuned for Commandment #6: Thou shall give value unto others before asking for something in return
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PS. Top Secret News! I’m in the process of creating hands down, the most comprehensive course on discovering, building and monitizing your brand that this industry has ever seen! It’s called “The Beginner’s Guide to Building You, Inc.”