Like it or not, your brand follows you EVERYWHERE.. This is especially true if you are building a “personal brand” online (i.e, branding YOURSELF).
Every single post you write on your blog. Every single comment that you make on Facebook, Twitter, You Tube, etc., very action that you take as a leader, is introducing people to your brand.
Depending on what you’re saying or doing, that could be good or bad…
So, you need to be very cognizant of what your a saying on your Facebook page, or what you say in a comment on a blog post or on someone’s YouTube video. I’ve gotten my fair share or nasty comments over the years (every good leader has the pleasure of experience this), and what crosses my mind every single time is “what a pity that this is how they will be known online.”
If you’re whining and complaining about how much your sponsor stinks, or how “HARD” it is to market online…think about what this says about you as a leader. Remember, people don’t join companies- they join people. So, if you’re whining, do you think that looks attractive to those who might have been watching you and thinking of joining your opportunity?
If you’re spamming your business opportunity everywhere under the sun (including responding to autoresponder messages with an email all about your business opportunity or posting your business opportunity on a friend’s Facebook wall) do you think is the the marketing strategy of a successful leader?
No. It isn’t.
Take a look at the biggest leaders in your company. Are they posting their business opportunity on their friends’ walls every day? No, they aren’t.
The same concept applies to the decisions you make when you’re involved in competitions. Do you play by the rules or do you try to “cheat the system” to gain an advantage. If you “cheat the system”, how do you think that this makes you look to those who are looking up to you as a leader?
Or how about the person who teaches marketing strategies that they know are against certain laws or company policies, but do so anyway because it’s profitable in the short-term? What does that say about their “brand.”
Even more prevalent is the over-zealous beginning marketer who decides to “fake-it-til you-make-it” and totally falsifies his results in order to gain an instant following. Believe me, the leaders in the internet network marketing industry know who is faking it and who is legit. Do you want to damage your reputation and brand right out of the gate by “fudging” results?
I hope not!
The bottom line….before you post that next Tweet, Status Update, Comment or Article- think about the message you’re sending to your readers and followers and answer the question: “Will this help or hurt my brand.” If the answer is “it hurts it”- scrap it and come up with something else!
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